# Google introduces /goto redirect URLs in Search, SerpApi works on resolution

> Google is rolling out new /goto redirect URLs across Search, and SerpApi is actively resolving affected links as the implementation evolves.

- Canonical: https://extractfeed.io/story/google-introduces-goto-redirect-urls-in-search-serpapi-works-872fc85/
- JSON: https://extractfeed.io/api/v1/stories/google-introduces-goto-redirect-urls-in-search-serpapi-works-872fc85.json
- Beat: Extraction & Parsing · Evidence: Primary source · Type/significance: incident/3 · First seen: 2026-09-05T14:58:42.775186+00:00 · Updated: 2026-09-05T14:58:42.775186+00:00 · Edition: 2026-09-06
- Framing: model-written (headline, standfirst, why it matters, tags); source facts deterministic

## Briefing
- SerpApi: Google is rolling out new /goto redirect URLs across Search, and SerpApi is actively resolving affected links as the implementation evolves.

## Why it matters
This change alters how search result links are structured, potentially breaking scrapers and extraction tools that rely on direct URLs. SerpApi's response indicates that the redirect pattern may require ongoing adaptation, adding maintenance overhead for anyone extracting Google Search data.

## Sources
- Primary source · SerpApi · 2026-08-30 — [Google’s New /goto Redirect URLs: Resolution in Progress](https://serpapi.com/blog/googles-new-goto-redirect-urls-resolution-in-progress/)

## Watch next
Will Google finalize the /goto redirect format, or will further changes require additional resolution work from extraction tools?

Topics: Google, SerpApi, google-search, url-redirects, web-scraping, serpapi

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