# SerpApi publishes guide on parsing Google Search date and time formats

> SerpApi released a blog post detailing how to parse the various absolute and relative date and time formats used in Google Search results.

- Canonical: https://extractfeed.io/story/serpapi-publishes-guide-on-parsing-google-search-date-and-ti-68cb80e/
- JSON: https://extractfeed.io/api/v1/stories/serpapi-publishes-guide-on-parsing-google-search-date-and-ti-68cb80e.json
- Beat: Extraction & Parsing · Evidence: Primary source · Type/significance: analysis/2 · First seen: 2026-10-09T01:21:17.072157+00:00 · Updated: 2026-10-09T01:21:17.072157+00:00 · Edition: 2026-11-05
- Framing: model-written (headline, standfirst, why it matters, tags); source facts deterministic

## Briefing
- SerpApi: SerpApi released a blog post detailing how to parse the various absolute and relative date and time formats used in Google Search results.

## Why it matters
Google Search uses a wide variety of date and time formats, making extraction and normalization challenging for scrapers. This guide provides a practical reference for developers building extraction pipelines that need to handle these formats consistently, reducing parsing errors and improving data quality.

## Sources
- Primary source · SerpApi · 2026-10-08 — [How to parse dates and times from Google Search results](https://serpapi.com/blog/how-to-parse-dates-from-google-search/)

## Watch next
Will SerpApi integrate these parsing methods into their API as a built-in feature?

Topics: SerpApi, Google Search, date-parsing, google-search, serpapi, data-extraction, time-formats

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