Google introduces /goto redirect URLs in Search, SerpApi works on resolution

Google is rolling out new /goto redirect URLs across Search, and SerpApi is actively resolving affected links as the implementation evolves.

Markdown twin JSON

Extraction & Parsing Primary source incident / significance 3

Briefing

SerpApi: Google is rolling out new /goto redirect URLs across Search, and SerpApi is actively resolving affected links as the implementation evolves.

Why it matters

This change alters how search result links are structured, potentially breaking scrapers and extraction tools that rely on direct URLs. SerpApi's response indicates that the redirect pattern may require ongoing adaptation, adding maintenance overhead for anyone extracting Google Search data.

Sources

Primary source · SerpApi · 2026-08-30 — Google’s New /goto Redirect URLs: Resolution in Progress

Watch next

Will Google finalize the /goto redirect format, or will further changes require additional resolution work from extraction tools?

Topics: Google, SerpApi, google-search, url-redirects, web-scraping, serpapi